Reimagining Floral Retail

Five Sisters Flowers

Five Sisters Flowers: A mobile floral brand redefining how people experience flowers through design, research, and innovation.

Role: Manager / Designer / Research Lead

Duration 6 months

Skills: Design Research / Brand Development / User Experience / Entrepreneurship

Introduction / Challenge

Traditional Flower shops rely on fixed locations and foot traffic. I wanted to reimagine the floral experience by bringing design, mobility, and storytelling together.

Challenge: How might we make florals more accessible, aesthetic, and emotionally resonate with people in the community?

Solution: A mobile floral studio designed for convience, emotion, and user experience. I will be doing this by combining my design thinking stills with a few craftsmanship skills.

Research & Insights

Test: I began with market and user research to understand how people purchase and connect with flowers.

  • Interviewed local customers and retailers in Oregon and Arizona.

  • Identified a demand for affordable yet high-design bouquets.

  • Mapped the emotional journey of a floral purchase.(Intention - Gifting - Memory)

Key insight: People dont just buy flowers - they buy Moments. The expereince mattered to the consumer more than the product itself.

ideation & Development

  • Using my research, I began exploring ways to blend mobility, design, and storytelling into one retail experience.

Launch of Five Sisters Flowers

After months of going to truck auctions, lumber yards, hiring builders, etc, we were finally able to open three trucks in Arizona.

  • Custom-designed truck built for function and aesthetics to catch the customers’ attention.

  • Brand identity centered on color, nostalgia, and emotion.

  • Truck 1

  • Truck 2

  • Truck 3

Reflection

Reflection: This project taught me the importance of blending research with real-world action. By approaching this idea through design thinking and innovation, I was able to transform a simple concept, such as selling flowers, into a living, moving design experiment.

Takeaways:

  • Design research thrives in entrepreneurship.

  • Aesthetic experiences can drive business value.

  • Innovation starts with empathy and observation.